I take you from uncertainty to

impact

through research and storytelling

I translate research into actionable insights that leaders use to inform design, product, marketing, and business strategy. I’ve done research with all kinds of people (e.g. preschoolers, restaurant owners, credit card users, teachers, tattoo artists) across many industries, but my frequent favorites are:

  • fintech serving small businesses

  • kids products

  • conversational AI.

Recent case studies 🔎 

A typical day in my life 👩🏻‍💻

Conduct all kinds of qualitative research in any environment 

  • 1-on-1 interviews, contextual inquiries, usability testing, diary studies

  • Remote, in-lab, in-home, on-the-street

Often supported by larger scale quantitative methods and partners:

  • surveys, A/B tests, card sorts, experiments, web analytics

Lead research projects from start-to-finish

  • Develop research plans to understand complex challenges and user needs

  • Recruit hard-to-find participants

  • Manage research teams, timelines, and budgets

  • Analyze multiple data streams

  • Present a coherent and actionable narrative

  • Produce videos that bring the user experience to life and help stakeholders walk in their shoes

Collaborate with product leaders, including:

  • Directors of Product, Design, CS, etc.

  • UX Designers

  • Product Managers

  • Marketers

  • Engineers

  • Data Scientists

  • UX Researchers

  • Balance research rigor with the demands of the pace and budget of business.

  • Use an equity framework throughout the research process — ask me about it!

  • Bring stakeholders into the process, early!

  • Storytelling is a powerful way to make change.

  • There’s always more we can learn.

Research philosophy 🧠